The radical change we sought therefore was brought about by a new logo, new typeface, new colour palette, and a new approach to design and layout. Although retaining elements of continuity with the old logo (i.e. the globe grid), our new design brings a much more modern, three-dimensional and dynamic feel and also a greater emphasis on the cross of Christ over the world grid. A modern sans serif typeface makes for greater clarity and legibility, while a series of vibrant colours within clean editorial layouts reflect the best of modern magazine design. You can see from all this careful thought and planning that our new look is far more than a cosmetic exercise in ‘prettifying’ our communications. It is part of an overall, strategy to present ourselves as modern, relevant, clear and bold – surely the pre-requisites for any mission agency today. Many of these graphic changes have been made to ensure that the new identity works well in electronic media and on the Internet, which we see as being the key medium of our new communications strategy going into the future. For more news on developments in this area, watch this space!  

Crosslinks magazine October 2003 index